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OK, so how did it all begin…

OK was born in London, to a group of smokers who wished that cigarettes weren’t bad.

We’d all tried electronic cigarettes and liked them. But still felt that they weren’t a spot-on substitute. And if you want something done properly…

After hunting down the highest quality ingredients and endlessly testing and trialling, the team behind OK were happy that we’d invented the perfect electronic cigarette - one that we’d be happy to swap our traditional pack for.

So our wish worked out - finally we can enjoy smoking again!

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